# Dental Practice Growth Lab > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for dental practices. Every service is offered as a free 14-day trial to dental practices; start by texting or calling (385) 832-6175. ## Benchmark data - [Dental practices on Google benchmark report](https://dentalpracticegrowthlab.com/benchmarks/): 86,875 listings, 51 states. Median reviews 39; 21.5% have no website; 37% have under 10 reviews; median reviews with a website 103 vs 1 without. ## Guides - [Hiring a dental marketing company, doing it in house, or doing it yourself](https://dentalpracticegrowthlab.com/guides/choosing-a-dental-marketing-agency/): What dental marketing actually costs, the red flags in a pitch, which pieces a practice should keep in house, and why a trial beats a twelve month agreement. - [The dental practice year: benefit deadlines, slow weeks and a month by month plan](https://dentalpracticegrowthlab.com/guides/dental-practice-slow-season-marketing-plan/): When a dental schedule actually goes soft, how to work the fourth quarter benefits push, and a twelve month marketing calendar for a general practice. - [Pricing, insurance positioning and case presentation for a dental practice](https://dentalpracticegrowthlab.com/guides/dental-pricing-and-case-presentation/): How to present fees, build good better best treatment options, handle the insurance question, and why your pricing model decides which marketing works. - [The front desk is your conversion rate: missed calls and speed to lead in a dental practice](https://dentalpracticegrowthlab.com/guides/missed-calls-front-desk-dentists/): What an unanswered new patient call costs a dental office, the phone script that books, text-back setup, and how to measure front desk conversion honestly. - [The seven things a dental practice website has to do](https://dentalpracticegrowthlab.com/guides/dental-website-essentials/): Speed, tap-to-call, insurance clarity, real prices and service pages, plus the compliance rules on patient photos and testimonials for a dental office site. - [How a dental practice gets named by ChatGPT, Perplexity and Google AI answers](https://dentalpracticegrowthlab.com/guides/ai-search-chatgpt-dentists/): What AI assistants read when someone asks for a dentist, the page structure they quote, and the practical steps that get a dental office into the shortlist. - [Facebook and Instagram ads for dental practices that book real consults](https://dentalpracticegrowthlab.com/guides/facebook-instagram-ads-dentists/): The creative that works for a dental office, offers worth running, realistic budgets and cost per lead, and the HIPAA rules that govern dental retargeting. - [Google Ads for dental practices: what to bid on and what to stop paying for](https://dentalpracticegrowthlab.com/guides/google-ads-for-dentists/): Budgets, campaign structure, realistic cost per booked consult for implants and Invisalign, and the dental keyword patterns that quietly drain an ad account. - [Google Business Profile setup for dental practices, field by field](https://dentalpracticegrowthlab.com/guides/google-business-profile-dentists/): Categories, services, photos, hours, Q and A and posts for a dental office, plus the profile fields most practices leave blank and what filling them is worth. - [How dental practices get more Google reviews without breaking HIPAA](https://dentalpracticegrowthlab.com/guides/get-more-google-reviews-dental-practice/): The checkout ask, the exact text to send, what your practice can and cannot say in a reply, and the review pace that moves a dental office up the map pack. ## Blog - [Google is answering dental questions before anyone reaches your listing](https://dentalpracticegrowthlab.com/blog/google-is-answering-dental-questions-before-your-listing/): AI summaries now sit above the map pack on dental searches. What that changes for a practice, what it does not, and the five things worth doing about it. - [September is when the fourth quarter is won, not November](https://dentalpracticegrowthlab.com/blog/september-is-when-the-fourth-quarter-is-won/): Unused dental benefits expire December 31 and most practices start working that list too late. What to pull, call and schedule in the next three weeks. ## Services (each a free 14-day trial) - [Google Ads management for dental practices](https://dentalpracticegrowthlab.com/services/google-ads-management/) - [Facebook and Instagram ads for dental practices](https://dentalpracticegrowthlab.com/services/facebook-and-instagram-ads/) - [AI search optimization for dental practices](https://dentalpracticegrowthlab.com/services/ai-search-optimization/) - [Local SEO and Google profile for dental practices](https://dentalpracticegrowthlab.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for dental practices](https://dentalpracticegrowthlab.com/services/website-design/) - [Social media management for dental practices](https://dentalpracticegrowthlab.com/services/social-media-management/) - [Review generation and reputation for dental practices](https://dentalpracticegrowthlab.com/services/review-generation/) - [Missed-call text-back for dental practices](https://dentalpracticegrowthlab.com/services/missed-call-text-back/) - [Email and SMS campaigns for dental practices](https://dentalpracticegrowthlab.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for dental practices](https://dentalpracticegrowthlab.com/services/bookkeeping/) - [Appointment setting for dental practices](https://dentalpracticegrowthlab.com/services/appointment-setting/) - [Analytics and reporting for dental practices](https://dentalpracticegrowthlab.com/services/analytics-and-reporting/) ## By state - [Dental practices marketing by state](https://dentalpracticegrowthlab.com/dental-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://dentalpracticegrowthlab.com/calculator/) - [Free 14-day trial](https://dentalpracticegrowthlab.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://dentalpracticegrowthlab.com/faq/) - [About and method](https://dentalpracticegrowthlab.com/about/)