Where Ohio's dental practices are
The largest concentrations of dental practices in our Ohio data are in Cleveland, Cincinnati, Dayton, Chillicothe, Zanesville, Medina, Sandusky and Westlake. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cleveland.
The map pack in Ohio
The map pack is a three-slot race, and in Ohio it is won by review count and recency far more than by rating: 73.1% of Ohio dental practices are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 175 reviews and the 90th is 512. Those are the numbers to plan around, not the median.
The website gap in Ohio
A website is the clearest marker of a dental practice that is going to compete for the map pack, and 28.1% of dental practices in Ohio do not have one linked. Across the country the median review count with a site is 103, without one 1. If your shop is in the 28.1%, start there.
What to do first in Ohio
- Put up a real website if you are in the 28.1% without one. Service pages, city pages for Cleveland, Cincinnati, Dayton, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the Ohio 75th percentile (175) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Ohio customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.