Dental Practice Growth Lab

Guides

Practical, specific guides for dental practices who want more calls and booked jobs.

Hiring a dental marketing company, doing it in house, or doing it yourself

What dental marketing actually costs, the red flags in a pitch, which pieces a practice should keep in house, and why a trial beats a twelve month agreement.

2026-09-02

The dental practice year: benefit deadlines, slow weeks and a month by month plan

When a dental schedule actually goes soft, how to work the fourth quarter benefits push, and a twelve month marketing calendar for a general practice.

2026-08-27

Pricing, insurance positioning and case presentation for a dental practice

How to present fees, build good better best treatment options, handle the insurance question, and why your pricing model decides which marketing works.

2026-08-20

The front desk is your conversion rate: missed calls and speed to lead in a dental practice

What an unanswered new patient call costs a dental office, the phone script that books, text-back setup, and how to measure front desk conversion honestly.

2026-08-13

The seven things a dental practice website has to do

Speed, tap-to-call, insurance clarity, real prices and service pages, plus the compliance rules on patient photos and testimonials for a dental office site.

2026-08-06

How a dental practice gets named by ChatGPT, Perplexity and Google AI answers

What AI assistants read when someone asks for a dentist, the page structure they quote, and the practical steps that get a dental office into the shortlist.

2026-07-30

Facebook and Instagram ads for dental practices that book real consults

The creative that works for a dental office, offers worth running, realistic budgets and cost per lead, and the HIPAA rules that govern dental retargeting.

2026-07-23

Google Ads for dental practices: what to bid on and what to stop paying for

Budgets, campaign structure, realistic cost per booked consult for implants and Invisalign, and the dental keyword patterns that quietly drain an ad account.

2026-07-16

Google Business Profile setup for dental practices, field by field

Categories, services, photos, hours, Q and A and posts for a dental office, plus the profile fields most practices leave blank and what filling them is worth.

2026-07-09

How dental practices get more Google reviews without breaking HIPAA

The checkout ask, the exact text to send, what your practice can and cannot say in a reply, and the review pace that moves a dental office up the map pack.

2026-07-02

Try any marketing service free for 14 days.

Pick anything we do. We run it for your dental practice for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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