AI search optimization for a dental practice
Patients now ask an assistant to build the shortlist, and the queries are long. Best dentist near me for an adult who is scared of the drill. Who does All on 4 in this city and what does it cost. Invisalign or braces at 40. The models answer from pages that state facts plainly, from your Google profile, and from third-party mentions.
Practice sites lose here for one reason: brochure copy. Gentle, compassionate care gives a model nothing to quote. A single implant at this practice runs $3,800 to $5,200 including the crown, placed by a doctor who has done 900 of them, gets quoted.
The other half is consistency. Name, address, phone and hours identical across your site, Google, the state board listing and the insurance directories. 22.3% of practices do not list hours on Google at all.
Two weeks in, working means your pages answer the questions in the words patients type.