Email and SMS campaigns for a dental practice
Your patient list is the cheapest production in the practice and most offices never touch it beyond an automated recall reminder. A general practice with 2,000 active charts usually has 400 to 700 people overdue for hygiene and a stack of unscheduled treatment sitting in the software.
Three campaigns pay. Hygiene reactivation for anyone nine to eighteen months out. Unscheduled treatment, which is the diagnosed crown or the quadrant of scaling the patient never booked. And expiring benefits, sent in October and November, because unused insurance maximums and flex spending fill December chairs.
Content rules are strict here. Reminders and general practice news are fine. Anything naming a specific patient's diagnosis in an unencrypted email is not. Say you have an item on file to discuss and ask them to call.
Two weeks in, working looks like a reactivation sequence out the door and appointments on the schedule you did not pay for a click to get.